10 creative jobs AI just mastered

It used to be weekly. Now, it’s daily.

AI tool updates no longer roll out with much space to breathe. Every morning feels like a new frontier, a new capability, a new opportunity. I’ve stopped trying to keep up with everything. I just can’t.

I run a creative studio. I’m in touch daily with creatives and freelancers and this week was the loudest I have ever heard the fear over the potential for AI to take over ‘our jobs’. I’m not too concerned as I’ve seen firsthand how AI does more to amplify our work, make our turnarounds tighter, and elevate the quality of what we deliver. But I’d be lying if I didn’t share how much it gave me pause this week and reflect on my companies focus and current workflow.

If creative agencies were paying attention plenty of their systems and teams were reduced to 1 prompt this week. Because OpenAI ChatGPT-4o image gen now has mastered the ability to generate correct typography and seamless style comprehension, opening up the ability to create;

• YouTube Thumbnails: Generates engaging thumbnails tailored to video content.

• Infographics: Designs detailed infographics from textual descriptions.

• Advertisements: Develops professional-grade ads aligning with brand messaging.

• Custom Icon Styles: Generate unique icon packs to work with in your designs.

• UI/UX Prototypes: Assists in creating user interface designs and prototypes.

• Social Media Content: Generates platform-specific images for consistent branding.

• Photo Editing: Enhances and modifies images, including color grading and object removal.

• Meme Creation: Develops memes by combining images and text.

• Invitation Design: Crafts customized invitations for events.

• Product Mockups: Creates realistic product images with customizable text for branding.

And so many more.

How I'm refocusing

I have been building my creative studio around AI for the last 2 years but this week brought what I was expecting to come in a year or two, ahead to this week. The value we provide is shifting more from doing to deciding, from not just execution to experience, strategy and leaning on those areas where prompts still need expert guidance. Ways in which to illicit a good story for a script or extract a great design element by asking for just the right features still require a high degree of subject matter expertise. It continues to favor those who have a keen eye for good composition and that are up to speed with current trends.

I have seen a lot of fear in creatives around these tools, and also plenty of resistance to use them. My primary experience however is a movement to embrace it, ride the wave and enjoy the acceleration of creativity it permits.

Kyle

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