- CreateMode AI
- Posts
- AI destroys all creativity
AI destroys all creativity
Kyle Richard Baxter
April 14, 2025
"...why wreck the amazing song with AI video that requires no creativity at all..."
A comment under the latest video I made and released with Hang Massive. Check it out here and enjoy: https://youtu.be/oGrpsqn2i08?si=q0SWWsAEYpezWzNj
I respect the opinions and that some, or many, won't like AI work. It's the angle that AI requires 'no creativity' that needs elaborating on:
There is a version of AI content that feels copy-pasta and like someone typed a lazy prompt, hit generate, and called it done. And any fear that our media will become more and more of this type of content I also share.
However I don't really know any 'AI' creator out there that isn't using it to develop and expand on their creative processes, to push the boundaries and reimagine media entirely.
AI doesn’t replace creativity. It reshapes it.
It invites us to think in loops instead of lines. To iterate, refine, remix. It moves us from asking “What can I make?” to “What’s possible now that I can make anything?”
That often makes me uncomfortable.
It challenges any romantic ideas I held about creativity and creative skill mastery. Today's AI demands a different kind of mastery. Often its a 'creative direction' that’s no less real, perhaps less tangible than a mastery over keyframes, or brush strokes.
After +20 years of developing my craft in various traditional artistic mediums, now a lot of that 'moat' I had built up - - is gone. Perhaps it points out something I have long believed, that everyone is creative. Which might be a scary thought if my identity and livelihood were rooted in being a stand out creative person.
But I think there is room for everyone to have a voice in this modern creativity renaissance.
Behind the 6-minute music video were thousands of decisions: what to generate, what to throw out, what to blend, what to bend. It took weeks to craft a style palette I was happy with. And I worked frame by frame, isolating moments, developing composition and concepts that felt right, that touched my heart in some way, that made me feel something and therefore hopefully the viewer. That's how I have always worked on creative projects and that has only become more refined and specific since establishing a creative AI practice.
At end of the day the video I made is actually outperforming. Views are up and the majority of comments are loving it.
So no, AI didn’t wreck the song.
It helped me find new ways to honor it.
Like every renaissance before, it’s going to be uncomfortable, disruptive, and wildly generative.