AI is eating up all the SaaS

Software creation is the new content creation

midjourney --sref 367459358

This morning, I found myself with a straightforward task: I needed to make a collage from a handful of images. Now, the conventional path would have involved firing up Adobe Photoshop, Canva or navigating a web-based collage tool (complete with relentless pop-ups). But instead, I took a different approach—I simply asked.

In less than ten minutes, an AI code agent (Replit in this case) built me a custom, perfectly functional collage-making tool. From idea to reality, thought into thing, the friction was non-existent. I didn’t even need to wade through pages of Google results.

It's real. You can use it for free if you want: mycollagemaker.com

Software is now content, SaaS is now media...

Here is a video of its creation:

AI isn't just enhancing how we interact with digital tools; it's fundamentally changing it. Traditional user interfaces—menus, buttons, endless scrolling—are quickly becoming secondary to conversational and code-generative interactions. UI, as we've known it, is being devoured by something simpler and far more powerful: natural language.

The implications of this shift are vast. Software as a service (SaaS) has been a booming industry precisely because it simplified complex tasks through intuitive UIs. But what if simplicity itself gets redefined? Why subscribe to multiple services, navigate countless apps, or learn complicated interfaces if you can just articulate your needs and watch them materialise instantly?

Just this week I have seen countless examples of this:

AI coded custom Trello replacement

Custom Notion replacement

Are they better than the products they are replicating, probably not. But this is as bad as AI is going to get. Soon, you won't choose software tools from a list; you'll define them yourself in real-time. Direct problem into instant solution.

We are entering a world where you don’t "find" software; you simply describe it. Want a specialized project management app tailored exactly to your workflow? Just ask. Need a custom editing tool that precisely fits your creative process? Speak it into existence.

And here’s the other facet: software is becoming content. In the same way that content platforms have democratized storytelling, AI is democratizing software creation, making it fluid, responsive, and ephemeral. Instead of static applications, we are now dealing with software that is as flexible and contextual as a blog post or a video—created on demand and discarded when it’s no longer needed.

You can just build things... and you can do so increasingly quickly.